Five values. Together they spell the one thing every patient deserves.
Fertility treatment asks you to trust people with your hopes, your body and your savings. These are the values every clinic and doctor in our network signs up to, so that trust is earned, not assumed.
The five values
A value is only worth what it changes on an ordinary day of treatment. Here is what each one looks like, and the promise you can hold us to.
Value 1 of 5
You see the plan, the evidence behind it and the full cost before you agree to anything.
Hold us to itNo fee you were not told about in advance.
Value 2 of 5
Every patient and every kind of family is met with the same dignity, privacy and patience.
Hold us to itYou are never made to feel like a number.
Value 3 of 5
Fertility treatment is emotional as well as medical, and we care for both.
Hold us to itYou never face a difficult result on your own.
Value 4 of 5
Every recommendation rests on current clinical evidence and on your own test results.
Hold us to itNo treatment recommended that you do not need.
Value 5 of 5
Your specialist, embryologist, nurse and coordinator work as one team around you.
Hold us to itYou are never passed from desk to desk.
Your rights as our patient
Keep this list. Ask for any of it, at any clinic in our network, at any point in your treatment.
A written estimate of your treatment costs before you begin.
The name and qualifications of the specialist treating you.
A plain explanation of every test, and what its result means.
Time to decide, and the freedom to say no, without pressure.
A second opinion, and help to get one.
Copies of your reports and scans whenever you ask.
Your information kept private and shared only with your consent.
To pause or stop treatment and talk it through with your doctor.
The TRUST test
Take them to your next consultation, with us or anywhere else. Tick each one the clinic answers clearly.
Who signs up
Whichever clinic you walk into and whichever doctor you see, the same five values apply.
Every clinic agrees to the five values and to these patient rights when it joins the network, and is reviewed against them.
Partner with usEvery specialist with a profile on Fertility World practises by them, from the first consultation to the last scan.
Join as a doctorCoordinators, counsellors and everyone behind the site are hired, trained and reviewed by the same five values.
Work with usQuestions
Still wondering about something?
A care coordinator will answer in plain words, with no pressure to book anything.
Ask a coordinatorTransparency, respect, understanding, science and teamwork. Together they spell TRUST, which is what every fertility patient deserves to feel about the people caring for them.
You receive a written plan and cost estimate before your first cycle, and any change to the plan or the price is explained to you before it happens.
Yes. Every partner clinic agrees to the five values and to the patient rights on this page when it joins the network, and is reviewed against them.
Tell your care coordinator or write to us. We look into every concern and follow it up with the clinic, and you will hear back from a real person.
Always. Asking for a second opinion is one of your rights as our patient, and we will help you get one.
Ask for a written cost estimate, who your doctor will be, who to call between appointments, their success rates for someone of your age and diagnosis, and whether one team will see your whole history. The TRUST test on this page walks you through all five.
Talk to a fertility specialist who works by these values.
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